Marketing in Motion
A founder-led studio for motion and websites.
Xpancom is Mitch Moccia's studio for intro films, explainers, brand and product films, websites, and hosting. The person you brief is the person who makes the work.
01 / The studio
Who you work with.
Mitch Moccia founded Xpancom after more than twenty years building websites, software, and applications, including work inside large organizations in finance, insurance, government, media, and travel.
That background is why the films and the websites are made together. The person who designs the motion understands how the page loads, how a form stores an inquiry, and what keeps a site fast after launch.
A history of work inside leading organizations
- LEE Enterprises
02 / Position
What Xpancom is, and what it is not.
Motion and websites, made together
Intro films, explainers, and brand and product films, designed alongside the site that carries them.
Modular by design
Commission one piece and connect the next when it makes sense. Nothing is bundled and nothing is required.
Hosting that continues the work
After launch, the site and its films stay online, updated, and looked after by someone who knows them.
Not a media agency
We do not buy ads, run social accounts, or post on your behalf.
Not an AI product
AI can be a tool inside production. It is not what you are buying, and a person finishes every piece.
03 / Method
How the work runs.
- Start with the one idea each piece has to carry.
- Write it before designing it, and design it before animating it.
- Review direction early, while changes are cheap.
- Build for the places it will run, with a still frame for every film.
- Check it with motion off, with a keyboard, and on a phone.
- Hand over everything you own, and host it if you want us to.
04 / Tools
Where AI fits.
AI tools can speed up parts of production, such as rough boards, transcripts, and cleanup passes. They sit in the workshop next to the editing software.
They do not replace the writing, the design, or the finishing, and nothing generated reaches you without a person reviewing it. If your material cannot go through AI tools at all, say so and it will not.
05 / Evidence
What you will find here.
Work shows selected motion pieces, including client films published with written permission. The Xpancom ident and the Pedalry concept study were made for this site. Pedalry is a fictional brand, and every place it appears says so.
Security and privacy details are published in the Trust Center and on the security and compliance page. The Trust Center is the only page that states SOC 2 examination status, and neither page displays a certification badge.
High-impact motion for brands that need to sizzle.
Tell us what should move.
A short first conversation about the film, the website, or the hosting. It is free and it is separate from any production agreement.