Concept study. Pedalry is a fictional brand.
Concept study and showpiece
Watch the work, frame by frame.
Pedalry is a concept study: a fictional mobile bike repair brand, cut three ways to show how a brand intro, an explainer, and a website carry one idea. The Xpancom ident is our own showpiece.
01 / Concept study
One brand, cut three ways.
Each cut runs eight seconds. Choose a cut, then pause, play, or replay it. With reduced motion on, each cut shows its final frame.
Concept study. Pedalry is a fictional brand.
Still frame. Motion is off because your device asks for reduced motion.
Cut 01 of 03
Brand intro
- What it does
- Says who Pedalry is and what it promises in eight seconds. A wheel rolls in, the name rises beside it, and one line carries the offer.
- Where it runs
- The top of the homepage, social profiles, and the opening seconds of every longer film.
- What carries over
- The wheel, the orange full stop, and the type. The website reuses all three, and the explainer keeps the orange and the type.
Still frame. Motion is off because your device asks for reduced motion.
Cut 02 of 03
Product explainer
- What it does
- Shows how the service works in three steps: book a time, a mechanic arrives by van, and the bike is tuned at the door.
- Where it runs
- Landing pages, booking reminders, and sales follow-ups.
- What carries over
- Step one becomes the booking card on the website. The visit at your door becomes the confirmation on the phone.
Still frame. Motion is off because your device asks for reduced motion.
Cut 03 of 03
Website
- What it does
- Turns attention into a booking. The page loads on desktop and phone, a visitor picks Thursday at 8:30, and both screens confirm it.
- Where it runs
- pedalry.example on desktop and phone, with the brand intro at the top of the page.
- What carries over
- The palette, the wheel, and the wordmark from the intro, plus the booking step from the explainer.
02 / Showpiece
The Xpancom ident.
Ten seconds that pass through the three things we make: a film title, an explainer route, and a website header, before landing on the Xpancom wordmark. The mark is moved and scaled, never redrawn.
Still frame. Motion is off because your device asks for reduced motion.
03 / Method
How these were made.
- One idea per cut, written as a line of beats before anything was drawn.
- Boarded as still frames, with the last frame designed to stand on its own as the poster.
- Built in CSS and SVG with no video files and no animation library, so each cut loads with the page and stays sharp at any size.
- Checked with motion off, with a keyboard, and at phone, tablet, and desktop widths.
04 / Labels
What this is, and what it is not.
Pedalry does not exist. The name, the pedalry.example address, the booking times, and the van were made for this study. Addresses ending in .example are reserved for documentation, so this one can never point at a real business.
The study shows craft and method, not a result. It makes no claim about bookings, sales, or anything a real brand would measure.
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Tell us what should move.
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