02 / Films
Make the offer obvious in ninety seconds.
An explainer takes the pitch your team repeats every day and turns it into a film anyone can follow. Script first, storyboard second, motion last.
01 / Explainers
What an explainer is.
A short film with one job: make the offer clear enough that the next step is obvious. It names the problem, shows how the product or service solves it, and ends on the action you want.
Most explainers fail by saying too much. The script is where we cut, so the film can be simple without being thin.
02 / Explainers
What you get.
A script
Written around the questions your customers actually ask, and reviewed with you line by line before any design.
A storyboard
Frame-by-frame boards that set the pacing and the visuals, so changes happen on paper rather than in animation.
The film
Motion design and animation, with captions built in so it works with the sound off.
Cutdowns
Shorter versions for social, ads, and places that only give you fifteen seconds.
03 / Explainers
How the work runs.
- A working session on the offer, the audience, and the one action the film should drive.
- Script drafts until the words are right. Most of the decisions happen here.
- Storyboards and a style frame, approved before animation starts.
- Animation reviewed at rough cut and final, then cutdowns and captions.
04 / Explainers
What we need from you.
- Your current sales material, even if it is rough.
- Time with the person who explains the offer best, often a founder or a senior salesperson.
- Brand files, plus any product screens or photography we can use.
- One decision maker for the script and the final cut.
05 / Explainers
How it connects.
An explainer usually lives on a website, so it is designed with the page around it. It can borrow the look of an intro film, and its scenes can be recut into product films later.
06 / Direct answers
Questions before you commission it.
High-impact motion and hosting for brands that need to sizzle.
Tell us what should move.
A short first conversation about the film, the website, or the hosting. It is free and it is separate from any production agreement.